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The Bakuchiol Oil Serum

100% natural bakuchiol serum based on squalane for silky-smooth and visibly refined skin

  • Visibly repairs wrinkles and lines
  • Instant effect: silky-soft, radiant skin
  • Effective against blemished skin
  • Intensely nourishes the skin without cream
  • Strengthens the skin barrier
  • Ideal for sensitive, mature, and dry skin
  • Organic* (98%), 100% natural & vegan
Cruelty-Free Of course
Cruelty-Free Bio-Inhaltsstoffe
Cruelty-Free Vegan
Cruelty-Free Nicht komedogen
Cruelty-Free Ohne austrocknende Alkohole & Duftstoffe
Cruelty-Free Evidenzbasierte Wirkstoffe

69,00 €
Unit price 2.300,00 € per  l

incl. VAT plus shipping costs

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PRODUCT DESCRIPTION

ORGANIC OIL SERUM WITH 100% BOTANICAL RETINOL ALTERNATIVE BAKUCHIOL

100% NATURAL // 98% ORGANIC // 100% VEGAN // MICROBIOME-FRIENDLY

This 100% natural, minimally formulated oil serum is a real multi-tasker, just like you! It is effective like a serum and nourishes like an oil.

It contains the botanical active ingredient Bakuchiol, which, according to current studies*, is just as effective as retinol, but without any skin irritation.

Bakuchiol is obtained from the Indian Babchi plant and has long been used in Ayurveda and Traditional Chinese Medicine (TCM).

Quantity: 30 ml/ 1 fl oz

REPAIRS

Stimulates the skin’s natural repair mechanisms and helps repair fine lines, wrinkles and sun damage.

SOOTHES

Soothes inflammation, reduces blemishes, supports a healthy microbiome, and balances the skin.

FIRMS

Promotes collagen production and increases elasticity as well as firmness of the skin.

THE RESULT: SILKY-SOFT AND HEALTHY SKIN WITH A UNIQUE GLOW!


HERO INGREDIENTS

1% BAKUCHIOL (100% BOTANICAL RETINOL ALTERNATIVE)

Bakuchiol has been shown to stimulate collagen production, reduce wrinkles and fine lines, and improve the texture and firmness of the skin.

It is obtained from the Indian Babchi plant and has long been used in Ayurveda and in Traditional Chinese Medicine (TCM).

SQUALANE (ORGANIC)

Bio-based squalane sustainably sourced from sugarcane is the ideal basis of our serum. It provides the skin with intensive moisture and essential fatty acids while making it ultra-soft and dewy. Our squalane is a certified organic ingredient and supports a healthy microbiome. Squalane oil is light, non-greasy and absorbs quickly.

POMEGRANATE SEED OIL (ORGANIC)

Exquisite, cold-pressed organic pomegranate oil stimulates cell renewal, balances natural oil production and has a strong antioxidant effect. It is particularly rich in punicic acid, a rare, unsaturated fatty acid that has exceptionally high antioxidant properties. The red fruit has played an important role in Persian beauty rituals for many centuries.

TURMERIC (ORGANIC)

Turmeric extract prevents inflammation and soothes the skin. Turmeric is one of the most important medicinal plants in Ayurveda.

NATURAL VITAMIN E

Natural vitamin E strengthens the skin barrier and protects against free radicals. At the same time, our high-dose vitamin E acts as a natural preservative and keeps our oil fresh for a long time.

WHAT MAKES IT SPECIAL

Our Bakuchiol Oil Serum combines ancient knowledge about powerful medicinal plants with active ingredients from modern natural cosmetics.

  • 100% natural und 98% organic ingredients
  • Innovative slow aging formulation
  • Anti-inflammatory and microbiome-friendly
  • Suitable for all skin types, perfect for dry, mature, sensitive skin that is prone to blemishes
  • Formulated with scientifically proven ingredients in optimal concentrations
  • Without fillers and water, contains only high quality, effective ingredients
  • Free from essential oils, alcohol, synthetic colors, fragrances and preservatives, microplastics, mineral oils, silicones and parabens
  • Naturally stable formulation without preservatives
  • Vegan and cruelty free
  • NEW: almost plastic-free packaging with 100% recyclable glass bottle, silicone dropper with aluminum ring (there is only a small plastic element inside the dropper).


*Study by British Journal of Dermatology from 2018: Assessment of Topical Bakuchiol and Retinol for Facial Photoageing.

PRODUCT DETAILS

 

HERO INGREDIENTS

1% BAKUCHIOL (100% PLANT-BASED RETINOL ALTERNATIVE)

Bakuchiol has been shown to stimulate collagen production, minimize wrinkles and lines, and improve skin texture and firmness.

The active ingredient is derived from the Indian Babchi plant and has a long tradition in Ayurveda and Traditional Chinese Medicine (TCM).

SQUALANE (BIO-BASED)

Squalane from sustainably grown organic sugar cane forms the ideal base of our serum: It deeply nourishes the skin, improves the skin's moisture balance, and makes it incredibly supple. Squalane oil is light, non-greasy, and absorbs quickly. At the same time, the squalane we use supports a healthy microbiome and promotes a strong skin barrier, which has been confirmed in clinical studies. 

POMEGRANATE SEED OIL (ORGANIC)

Precious, cold-pressed organic pomegranate oil stimulates cell renewal, has a balancing effect, and a particularly strong antioxidant effect. It is particularly rich in punicic acid, a rare, unsaturated fatty acid that has exceptionally high antioxidant properties.

In Persian beauty rituals, the red fruit has played an important role for many centuries.

TURMERIC (ORGANIC)

Turmeric extract prevents inflammation and soothes the skin. Turmeric is considered one of the most important medicinal plants in Ayurveda.

NATURAL VITAMIN E

Natural vitamin E strengthens the skin barrier and protects against free radicals. At the same time, our highly concentrated vitamin E acts as a natural preservative and keeps our oil fresh for a long time.

WHAT MAKES OUR OIL SERUM SO SPECIAL

Our Bakuchiol Oil Serum combines ancient knowledge about powerful medicinal plants with active ingredients from modern natural cosmetics.

  • 100% natural and 98% bio-based and organic ingredients
  • Active ingredient serum and nutrient-rich care in just one product 
  • Innovative, natural cosmetic slow-aging formulation
  • Skin-soothing and microbiome-strengthening recipe
  • Suitable for all skin types, perfect for dry, mature, sensitive, and blemish-prone skin
  • Formulated with scientifically proven ingredients in meaningful concentrations
  • Free from fillers and water, contains only high-quality, effective ingredients
  • Free from essential oils, alcohol, synthetic colors, fragrances, and preservatives, microplastics, mineral oils, silicones, and parabens
  • Naturally stable formulation without preservatives
  • Vegan and cruelty-free
  • NEW: almost plastic-free packaging with 100% recyclable glass bottle, silicone dropper with aluminum ring (only a small plastic element inside the dropper).

STUDIES

Study from the renowned British Journal of Dermatology from 2018: Assessment of Topical Bakuchiol and Retinol for Facial Photoageing.

Bakuchiol: a retinol-like functional compound revealed by gene expression profiling and clinically proven to have anti-aging effects

Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing

Dermocosmetics against Skin Aging

Biological and Pharmacological Activities of Squalene and Related Compounds: Potential Uses in Cosmetic Dermatology

Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils

Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence

Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast

 

INGREDIENTS

Vegan & cruelty free 

*100% natural | 98% bio-based and organic ingredients

Made in Germany


INGREDIENTS

Squalane**, Punica Granatum (Pomegranate) Seed Oil*, Bakuchiol, Helianthus Annuus (Sunflower) Hybrid Oil* (<1%), Tocopherol, Helianthus Annuus (Sunflower) Seed Oil (<1%), Curcuma Longa Root Extract*

*from controlled organic cultivation / certified organic

**from 100% certified organic sugarcane


CONSISTENCY

Light, non-greasy oil.


FRAGRANCE 

The oil serum is free from essential oils or other fragrances and smells only of itself:
When applied, it has a pleasant sweet and nutty scent of cold-pressed pomegranate seed oil. (Squalane, the extracts used, and vitamin E are odorless). The scent quickly dissipates after application.

This is a 100% natural product without added fragrances or colorants. Therefore, the scent, color, and consistency may be subject to slight variations.


INGREDIENTS EXPLAINED

Squalane (bio-based)

Derived from organic sugarcane. A natural component of the skin's protective barrier in the form of squalene, it protects the skin from moisture loss. Proven to strengthen the microbiome.

Punica Granatum (Pomegranate) Seed Oil // Pomegranate Seed Oil (organic)

Cold-pressed organic active ingredient oil. Stimulates cell regeneration and has strong antioxidant properties.

Bakuchiol

1%, natural plant extract, stimulates collagen production.

Helianthus Annuus (Sunflower) Hybrid Oil // Sunflower Oil (organic)

<1%, organic sunflower oil, in which turmeric extract is dissolved.


Oil from the seeds of an oleic acid-rich sunflower hybrid, which differs from regular sunflower oil (Sunflower Seed Oil) due to its fatty acid content.

Tocopherol // Vitamin E

Natural antioxidant. Strengthens the skin barrier.

Helianthus Annuus (Sunflower) Seed Oil // Sunflower Oil

<1%, sunflower oil, in which vitamin E is dissolved.

Curcuma Longa Root Extract* // Turmeric Extract (organic)

Organic plant extract. Has anti-inflammatory effects.

APPLICATION

Bakuchiol Oil Serum can be used in the morning and/or evening.

  1. Cleanse your skin thoroughly.
  2. Moisten your skin with water or a mild toner (such as our Adaptogen Toner Serum). The oil serum should always be applied to slightly damp skin, as this allows it to be absorbed best and locks in moisture. 
  3. Now apply 3–4 drops of the oil serum to your damp skin.
  4. Gently massage in the oil serum. It will be fully absorbed after just a few minutes. Enjoy your silky-soft and radiant skin!

Unlike retinol, our facial oil does not make the skin light-sensitive. However, we still recommend using sunscreen as usual during the day. 

APPLICATION TIPS

Our oil serum is perfect as a basic facial oil for Gua Sha or facial cupping massage. It is also ideal for gentle after-treatment after face brushing.  

You can also use the Bakuchiol Oil Serum as an active ingredient booster. Simply add a few drops of the oil serum to your favorite skincare product.

NOTE

During pregnancy or breastfeeding, please consult your doctor individually to determine whether bakuchiol-containing skincare can be used.

SUSTAINABILITY

 

INGREDIENTS

98% of the ingredients come from sustainable, certified organic cultivation. The base of our serum consists of squalane derived from sustainably grown sugarcane.

MANUFACTURING

Our serums are manufactured in Germany by a sustainably operating facility specializing in natural cosmetics.

PACKAGING

NEW: almost plastic-free packaging with 100% recyclable glass bottle, silicone dropper with aluminum ring (only a small plastic element is inside the dropper).
Packaging box made of 100% biodegradable, sustainable natural cardboard, printed with environmentally friendly inks.

30-DAY FEEL-GOOD PROMISE

We are convinced of the fantastic effect of our special products and we want you to be too. If you are not satisfied with your product, we will refund the full purchase price within 30 days. Simply return the product to us in its original packaging. If you have any questions, please contact us at any time via hello@ruhi-rituals.com.


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What makes our Bakuchiol Serum so special


REDUCES WRINKLES & LINES AND REFINES THE COMPLEXION

According to studies*, 1% Bakuchiol, a purely plant-based retinol alternative, reduces wrinkles, lines and unevenness just as effectively as synthetic retinol, but without irritating the skin like retinol.


INSTANT EFFECT: SMOOTH, SILKY-SOFT AND RADIANT COMPLEXION

The special base of bio-based squalane oil instead of water makes the skin super supple and radiant immediately after application. At the same time, squalane strengthens the skin barrier and helps to retain moisture. This keeps the skin plump, silky and nourished all day long – without any additional cream!


EFFECTIVE AGAINST UNDER THE SKIN IMPERFECTIONS AND BLEMISHES

Bakuchiol and turmeric are a natural power duo against blemished skin and can visibly alleviate even stubborn under the skin imperfections and blemishes.


NATURAL, ORGANIC & GENTLE ON THE SKIN

The Bakuchiol Serum is 100% natural, contains 98% ingredients of bio-based and organic origin and is free from drying alcohols and fragrances for best tolerability.

Naturally effective ingredients of the highest quality

Inspired by centuries-old skincare rituals
and state-of-the-art dermatological research.

1% BAKUCHIOL

Bakuchiol is a plant-based retinol alternative that has been shown to stimulate collagen production, smooth fine lines, improve skin texture, and reduce blemishes. The active ingredient from the Babchi plant has been used for centuries in Ayurveda and TCM for skin problems.

SQUALANE (BIO-BASED)

Squalane from 100% organic sugarcane forms the nourishing base of our serum: It improves the skin's moisture balance, makes it supple, and demonstrably strengthens the skin barrier. Our lightweight, non-greasy organic squalane also supports a healthy microbiome.

POMEGRANATE SEED OIL (ORGANIC)

Precious, cold-pressed organic pomegranate oil stimulates cell regeneration, has a balancing effect, and has a particularly strong antioxidant effect. It is particularly rich in punicic acid, a rare, unsaturated fatty acid that has exceptionally high antioxidant properties.

TURMERIC (ORGANIC)

Turmeric extract prevents inflammation and soothes the skin. Turmeric is considered one of the most important medicinal plants in Ayurveda.

NATURAL VITAMIN E

Natural vitamin E additionally strengthens the skin barrier and protects the skin from free radicals that accelerate skin aging. Our natural vitamin E comes from non-GMO soybeans.

Founder's Note: On the Formulation

This bakuchiol serum is a true multi-tasker: It intensely nourishes your skin, diminishes fine lines and wrinkles, and also combats congestion and blemishes.

Thanks to its unique squalane oil base instead of water, it leaves the skin feeling velvety soft immediately after application and refines the complexion.

And the best part: It cares for your skin so intensely that you don't need an additional cream. My absolute must-have for smooth, nourished, and radiant skin at any age.

Lots of love,

X Britta

Founder of ruhi

What can bakuchiol do?

Bakuchiol is an all-natural, plant-based retinol alternative that has been shown to stimulate collagen production, reduce wrinkles and fine lines, minimize dark discolorations, and visibly improve skin texture and firmness - all without irritating the skin like retinol.

Numerous independent studies, including one in the renowned British Journal of Dermatology*, have shown that 1% bakuchiol is as effective as 0.5% retinol, one of the best-known and most thoroughly researched slow-aging active ingredients.

Good to know: Bakuchiol is derived from the Indian Babchi plant and has been used for thousands of years in Ayurveda and TCM to treat skin conditions.

* Assessment of Topical Bakuchiol and Retinol for Facial Photoageing, 2018, British Journal of Dermatology

Recommended by skincare experts

"A game-changer in your skincare ritual!"

VOGUE

"Editor's Pick: Mineral SPF without a white cast!"

InStyle

"BEST BAKUCHIOL SERUM: With regular use, fine lines and wrinkles can be visibly reduced and the body's own collagen production activated."

HER

"The product is great. My skin has become much softer and smoother. I'm a huge fan!"

Elina Dietrich
Beauty Blogger @Bareminds.de

"My favorite ritual! My skin feels smoother, wrinkles and lines are diminished, and I often get compliments on my beautiful glow."

Nina Goldhammer
Model

"I highly recommend ruhi's Bakuchiol Oil Serum as a plant-based alternative to retinol."

Dunja Kara
Organic Beauty Coach

"ruhi’s Bakuchiol serum was one of my staples in the bathroom for months and I was already blown away by the instant effect you could see after usage."

Julia Knolle
Co-Founder Hey Woman!
Natürlich-wirksames Slow-Aging

Natürlich-wirksames Slow-Aging

Evidenzbasierte Wirkstoffe

Evidenzbasierte Wirkstoffe

Ideal for sensitive skin

Ideal for sensitive skin

Natürlich & mit Bio-Inhaltsstoffen

Natürlich & mit Bio-Inhaltsstoffen

100% vegan & tierleidfrei

100% vegan & tierleidfrei

Hergestellt in Deutschland

Hergestellt in Deutschland

Frequently asked questions about the product

Is the Bakuchiol Oil Serum also suitable for sensitive skin?

Yes, the Bakuchiol Oil Serum is ideal for sensitive skin. In contrast to synthetic retinol, which can lead to redness and skin flaking in high doses, the natural plant extract bakuchiol is very well tolerated even in high and effective doses, such as the 1% used in our serum.

In addition, our Bakuchiol Oil Serum, like all our skincare products, is mildly formulated and contains no alcohol, preservatives, fragrances, essential oils, or other potentially irritating ingredients. At the same time, our ingredients are proven to strengthen the skin barrier.

When will I see the first results?

Immediately after applying the oil serum, you'll notice a fantastic instant effect: the special squalane oil base instantly makes your skin velvety soft, smooth, and radiant – we promise! The wrinkle-reducing effect of Bakuchiol becomes apparent after about 6-8 weeks, as that's how long it takes for new collagen to form in the skin.

Does the Bakuchiol Serum leave an oily film?

No! The base of our oil serum is ultra-light squalane oil, which is also found in a similar form (squalene) in the upper layer of the skin. It absorbs quickly and leaves the skin silky soft and radiant. We recommend applying the oil serum to slightly damp skin, as this allows it to absorb most quickly.

What is the best way to apply the Bakuchiol serum?

Apply 2-3 drops and gently massage the oil serum into slightly damp skin with your hands. This allows it to absorb best into the skin.
We recommend using the Bakuchiol Oil Serum in your evening routine after a toner and water-based serums, such as a hyaluronic serum. This way, the oil serum can optimally seal in the moisture previously applied.

There is no need to use a night cream afterwards, as the squalane contained in the serum is very rich and nourishing. The next morning you will wake up with a unique glow and wonderfully supple skin.

Can I use the Bakuchiol Serum during the day?

Yes, the Bakuchiol Oil Serum can also be used during the day without any problems, because unlike synthetic retinol, it does not make the skin photosensitive.

Is the Bakuchiol Serum non-comedogenic?

Yes, we only use non-comedogenic oils like squalane and organic pomegranate oil.