About Ruhi
Slow aging
INSPIRED BY CENTURIES-OLD RITUALS AND MODERN DERMATOLOGICAL RESEARCH
Ruhi means "soul" and "essence" in Persian. Ruhi natural cosmetics combine both: they are created with mindfulness and reduced to the essentials.
We develop unique natural and highly effective skincare that combines powerful bioactive medicinal plants with natural high-performance active ingredients. With 5-10 hero ingredients each, we rely on a minimalist approach with scientifically proven efficacy of each ingredient.
Ruhi Skincare is holistic slow aging with effective ingredients such as adaptogens and antioxidants, which demonstrably regenerate, balance, and specifically protect the skin from aging.
Ruhi Skincare is completely natural, organic, microbiome-friendly, and vegan.
Story
Early on, Britta Hekmat learned about the effects of medicinal plants like turmeric and pomegranate from her Persian father and doctor—today two of her favorite ingredients.
Her interest in the effects of ingredients continued to grow at L'Oréal, where she was able to exchange ideas with chemists about formulations.
Afterward, she implemented various beauty and digital projects at Condé Nast, then founded the clean skincare blog Beautyshelf – which focused on the effectiveness of slow-aging ingredients.
Her realization: Many natural cosmetic products promise a lot, but do not contain the active ingredients that demonstrably have an effect on the skin. The idea for her own natural skincare line was born.
Previously, she had already come across the plant-based ingredient bakuchiol, which in studies achieved the same effect at a 1% concentration as 0.5% synthetic retinol!
Despite this groundbreaking discovery, there were hardly any natural cosmetic companies using this ingredient at the time – and if so, then in non-transparent concentrations or in formulations that were not satisfactory to Britta.
This was the impetus for her natural and highly effective skincare line. Thus, ruhi became one of the first natural cosmetic companies to use bakuchiol – and the ruhi Bakuchiol Oil Serum became a real game-changer.
Science
Highly effective and gentle on the skin
We select our natural, bioactive ingredients based on their clinically proven effectiveness and use them in the most appropriate concentration.
With the latest scientific findings, we can use innovative biotechnological ingredients that are of natural origin and highly effective.
For example, the ruhi Skincare line contains goji berry stem cell extract and innovative probiotic cultures. We combine these new ingredients with proven power active ingredients from modern skin research such as retinal, vitamin C or hyaluronic acid – for an optimal slow-aging effect.
At the same time, our skincare is ultra-gentle on the skin: We avoid critical synthetic ingredients and do not use drying alcohols, fragrances, and essential oils (in facial care).
Ingredients
Natural ingredients of the highest quality
Our ingredients are natural, vegan, and of the highest quality. We never use water as a base, but rather bio-based squalane, cold-pressed organic vegetable oils, and organic plant juices such as aloe vera.
Whenever possible, our plant extracts are also organically grown, otherwise wild-harvested – as is the case with bakuchiol, which is exclusively obtained from the wild-growing Indian plant Psoralea corylifolia.
In addition to antioxidants, adaptogens also play an important role in ruhi skincare. These active plant compounds have been used in Ayurveda and TCM for millennia, but only now has science recognized their fantastic effect in skincare.
For example, we use the snow mushroom, which is as moisturizing as hyaluronic acid.
Our skincare products are manufactured according to our own formulations in a leading natural cosmetics laboratory in Germany and comply with the strict requirements of the EU Cosmetics Regulation.
Philosophy
Holistic Slow Aging
We believe in healthy and beautiful skin at every age. Our aim is not to fight aging and stop skin aging (which is not possible), but to naturally slow it down and feel comfortable in your own skin at every stage of life.
We achieve this with our highly effective skincare, which demonstrably regenerates the skin and specifically protects against premature aging, and with rituals that optimize the effect while reducing stress.
Our holistic, multifunctional yet minimally formulated skincare products always cover the most important skin needs: Their balanced mixture of bioactive antioxidants and adaptogens, anti-inflammatory plant extracts, and powerful moisturizers provides the skin with all necessary nutrients and moisture long-lastingly, intensely regenerates and repairs it, protects it from harmful environmental influences, and restores its healthy balance.
This slows down skin aging and sustainably improves the complexion – for a healthy, radiant glow.
Sustainability
Out of Mindfulness for People and the Environment
At ruhi, we pursue a holistic approach, which is why we ensure that our impact on the environment is kept as low as possible. We attach great importance to the sustainable sourcing of all ingredients and use glass bottles and packaging made from 100% recyclable natural cardboard.
Our entire skincare range is developed and produced in Germany. For our brushes, also manufactured in Germany, we use regional FSC®-certified beech wood* from responsibly managed forests. Only individual tools that require specialized manufacturing are produced by selected partners abroad.
*FSC-C130350
