



The Adaptogen Toner Serum
LIQUID TONER SERUM WITH 1% GOJI BERRY STEM CELL EXTRACT
*100% NATURAL // 84% ORGANIC // 100% VEGAN // MICROBIOME-FRIENDLY
This highly effective, organic* toner serum with powerful adaptogens based on on organic rose hydrolat and organic aloe vera juice is intensely hydrating, firming and soothing.
An innovative, award-winning stem cell extract from goji berries, PhytoCellTec™ Goji, improves skin firmness and reduces wrinkles with clinically proven effectiveness. The Adaptogen Toner Serum combines the powerful effect of a serum with the freshness, hydration and balancing effect of a toner.
Quantity: 50 ml/ 1 fl oz
HYDRATES
Provides the skin with intensive and long-lasting hydration.
SOOTHES
Strengthens the skin barrier, helps to prevent blemishes and stabilises the pH of the skin.
FIRMS
Promotes collagen production and increases elasticity as well as firmness of the skin.
HERO INGREDIENTS
GOJI BERRY STEM CELL EXTRACT 1% // PhytoCellTec™ Goji 1%
Sustainably produced stem cell extract from the Asian goji berry, PhytoCellTec™ Goji, has been shown to stimulate the formation of collagen and elastin, firm facial contours and reduce fine lines and wrinkles.
Clinical studies confirm that a twice-daily treatment with 0.4% of this goji berry stem cell extract reduces wrinkle depth by 11% after 56 days and increases skin firmness by 6% after just 28 days, resulting in a significant firming effect. The Adaptogen Toner Serum from ruhi contains a high 1% goji berry stem cell extract.
SNOW MUSHROOM
Extract from the snow mushroom acts like a plant-based form of hyaluronic acid and helps the skin retain moisture.
REISHI
Reishi, a highly effective vital mushroom that has been used in TCM for thousands of years, protects the skin from premature aging and can help repair a damaged skin barrier.
WILLOW BARK (ORGANIC)
Natural salicylic acid from organic willow bark extract promotes skin renewal and has an antibacterial effect.
ARGININE
Arginine is a natural amino acid that stabilises the pH of the skin and strengthens the skin barrier.
ROSE HYDROLAT (ORGANIC)
Pure organic rose hydrolat from the Damascene rose, an ancient flower with Persian origins, moisturises the skin and has a calming and balancing effect.
ALOE VERA (ORGANIC)
Organic aloe vera juice intensively moisturises the skin, soothes irritations and has an anti-inflammatory effect.
** Awarded with BSB Innovation Award in the category "Cosmetic actives and naturals - anti-ageing".
WHAT MAKES OUR TONER SERUM SO SPECIAL
- 100% natural and 84% organic ingredients
- Holistic and multifunctional formulation that covers all important skin needs (hydrates, soothes, firms)
- Active ingredient serum and balancing toner in just one product
- Innovative, natural cosmetic slow-aging formulation
- Suitable for all skin types, perfect for dry, mature and sensitive skin
- Formulated with scientifically proven ingredients in reasonable concentrations
- Without fillers and water, contains only high quality, effective ingredients
- Free from essential oils, alcohol, synthetic colors, fragrances and preservatives, microplastics, mineral oils, silicones and parabens
- Naturally stable formulation without preservatives
- Vegan und cruelty free
- NEW: almost plastic-free packaging with 100% recyclable glass bottle, silicone dropper with aluminum ring (there is only a small plastic element inside the dropper).
** Awarded with BSB Innovation Award in the category "Cosmetic actives and naturals - anti-ageing".
HOW TO & FAQ
APPLICATION:
Depending on your needs, spray 3 – 4 pumps directly onto the face or in the palm of your hands before gently pressing the product into your skin with your palms. The Toner Serum balances your skin’s pH and perfectly preps it for following skincare products. It is especially ideal for preparing the skin for a facial oil as it boosts the oil’s absorption and helps it sink quickly into the skin without leaving a greasy film. The Adaptogen Toner Serum can be used morning and evening. Use it during the day as a pleasant refreshment between your main skincare rituals.
FAQ
When is the best time to use the Adaptogen Toner Serum?
We recommend using the Toner Serum at the beginning of your skincare ritual because it preps the skin for the rest of your routine. The Adaptogen Toner Serum can be used in the morning and evening or as a refreshing pick-me-up during the day.
What step of my beauty routine do I use the Adaptogen Toner Serum?
The best way to use the Toner Serum is before a face oil or an oil serum. The oils in these products will optimally lock in the moisture from the Toner Serum, so your skin is intensively moisturised all day and night.
Another option is to create a natural emulsion using the Toner Serum and an oil serum or face oil. Simply mix a few drops of the Toner Serum and an oil serum or face oil in the palm of your hand. This creates a light, velvety and completely natural emulsion that your skin can easily absorb.
Our Toner Serum also works on its own, for example, as a refreshing, ultra-lightweight serum.
Is the Toner Serum suitable for sensitive skin?
Yes, our Adaptogen Toner Serum is perfect for sensitive skin. It is free from drying alcohols, synthetic preservatives and fragrances, essential oils or other potentially skin-irritating ingredients.
OUR TIP: Before incorporating it into your routine, we always recommend testing a new skincare product on a small area of skin (such as the inner wrist). This way, you can quickly rule out an allergic reaction to any of the ingredients.
Why do you use a clear bottle for the Toner Serum?
The active ingredients are stable to light and oxidation, so we can use a transparent glass bottle without compromising the formula.
If you have any further questions, please feel free to email us at hello@ruhi-rituals.com. We will answer your question(s) as soon as possible.
INGREDIENTS & SUSTAINABILITY
INGREDIENTS
Vegan & cruelty free
100% natural | 84% organic
Made in Germany
Aloe Barbadensis (Aloe Vera) Leaf Juice*, Rosa Damascena Flower Water*, Aqua, Pentylene Glycol, Glycerin, Lycium Barbarum (Goji) Cell Culture Extract, Arginine, Salix Alba (Willow) Bark Extract*, Tremella Fuciformis (Snow Mushroom) Extract, Ganoderma Lucidum (Reishi Mushroom) Extract*, Lecithin, Isomalt, Sodium Citrate, Citric Acid
*Certified organic
INGREDIENTS EXPLAINED:
Aloe Barbadensis (Aloe Vera) Leaf Juice (organic) | Organic aloe vera juice has an anti-inflammatory effect and provides the skin with moisture. |
Rosa Damascena Flower Water (organic) | 100% organic rose hydrolat, produced by steam destillation, moisturises the skin and has a calming and balancing effect. |
Aqua | Small amount of water in which our plant extracts are dissolved. |
Pentylene Glycol | 100% natural, derived from sugar cane and corn. Natural moisturiser with antibacterial and preservative properties. |
Glycerin | 100% plantbased glycerin, acts as a natural moisturiser. |
1% Lycium Barbarum (Goji) Cell Culture Extract // PhytoCellTec™ Goji
| 1% PhytoCellTec™ Goji, sustainably produced stem cells from the Asian goji berry, proven to stimulate the formation of collagen and elastin, firm facial contours and reduce fine lines and wrinkles. 100% natural and Non-GMO. |
Arginine | Amino acid, stabilises skin pH value and supports the skin cells in retaining moisture. |
Salix Alba (Willow) Bark Extract (organic) | Organic plant extract from the silver willow, acts like natural salicylic acid (BHA). |
Tremella Fuciformis (Snow Mushroom) Extract | Provides intensive moisture like a kind of plant-based hyaluronic acid. |
Ganoderma Lucidum (Reishi Mushroom) Extract (organic) | Anti-inflammatory, protects against premature skin aging and can help to repair a damaged skin barrier |
Lecithin | Natural component of the cells, improves cell protection, supports the absorption of nutrients and protects the skin from free radicals and harmful substances. |
Isomalt | Sugar substitute, supports the skin cells in retaining moisture. |
Sodium Citrate | 100% natural, sodium salt of citric acid, regulates and stabilises the pH value. |
Citric Acid | 100% natural citric acid to adjust the pH value and supports the skin cells in retaining moisture. |
SUSTAINABILITY
Our serums are sustainably produced in Germany.
INGREDIENTS
84% of the ingredients come from sustainable, certified organic agriculture.
MANUFACTURING
Our serums are manufactured in a sustainable factory specializing in natural cosmetics in Germany.
PACKAGING
NEW: almost plastic-free packaging with 100% recyclable glass bottle, silicone dropper with aluminum ring (there is only a small plastic element inside the dropper).
Packaging cardboard made from 100% biodegradable, FSC-certified natural cardboard printed with environmentally friendly inks.
This unique toner serum combines tradition and innovation like no other ruhi product. Inspired by my Persian roots, the base of the Adaptogen Toner Serum is made of premium organic rose water from the Damascus rose - the favourite beauty ritual of Persian women for many thousands of years. The superstar of the serum is a highly innovative bio-tech active ingredient from modern natural cosmetics research with clinically proven effectiveness - stem cell extract from the goji berry, which demonstrably tightens and firms the skin. In addition, the Toner Serum contains two of my favourite TCM power mushrooms - Reishi, which has an anti-inflammatory effect and stimulates collagen production, and Silver Ear Mushroom, a purely plant-based hyaluron alternative. Organic aloe vera juice supports the skin-soothing effect. The formulation is topped with arginine, an amino acid that occurs naturally in the skin and stabilises the skin's pH value. The result: a minimally formulated, super-light and refreshing slow aging serum with toner qualities that soothes, firms and moisturises the skin for a long time. My tip: The Adaptogen Toner Serum is ideal as a base for our oil serums. Have fun with it,
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