In the Press

"Promotes blood circulation: body brush 'The Ionic
Dry Brush' with natural and copper bristles."

"Their 100% natural Bakuchiol Oil Serum is a game-changer in your skincare ritual, containing the botanical active ingredient Bakuchiol (1%) - a soothing alternative to retinol. Bakuchiol has long been used in Ayurveda and Traditional Chinese Medicine."


VOGUE | The Ionic Facial Dry Brush | April 2023

"Bakuchiol stimulates collagen production, minimizes wrinkles and fine lines, and improves skin texture and firmness. At the same time, it promotes clear skin - without any skin irritation," says Britta Hekmat, founder of the Clean Skincare Brand Ruhi, who has made a name for herself in the industry with her 'Bakuchiol Oil Serum'."

Her brand stands for slow instead of anti-aging. "We cannot and do not have to stop the aging process. Our skin can be beautiful and healthy at any age."

"As a beauty minimalist, I avoid microplastics, mineral oil, or other nasty ingredients in my cosmetics. "The Adaptogen Vitamin C Oil Serum" from Ruhi is free of all that and has a delicate marzipan scent. The most soothing and sustainable product my slow-aging skin has touched this year. Susanne Kaloff, Author"

myself | The Adaptogen Vitamin C Oil Serum | October 2023

ELLE | The Adaptogen Vitamin C Oil Serum | October 2023

ELLE | The Adaptogen Vitamin C Oil Serum | August 2023
emotion | The Adaptogen Vitamin C Oil Serum | August 2023

ELLE | The Adaptogen Toner Serum | January 2023
"Goji berry stem cell extracts reduce wrinkles, reishi strengthens the skin barrier, willow bark extracts boost cell renewal, tremella is as moisturizing as hyaluronic acid. And all of that is combined in "The Adaptogen Toner Serum" by Ruhi."


"With silver ear mushroom for extra moisture."
COACH | The Adaptogen Toner Serum | October/November 2023




"This oil-based anti-aging serum works with one percent bakuchiol, squalane, vitamin E, turmeric, and pomegranate seed oil. It is vegan, made in Germany, and free of harmful ingredients. The serum is suitable for all skin types, but especially for dry, mature, and sensitive skin."

"The plant-based active ingredient Bakuchiol, with its antioxidant and collagen-stimulating effects, is a true alternative to the anti-aging marvel Retinol. Without irritating or sensitizing."

"Body oil serum firming: "The Adaptogen Body Oil Serum", approx. 70 Euros"

"Ruhi Skincare specializes in clean active ingredient care that is free from synthetic ingredients and fragrances, as well as drying alcohols. "The Adaptogen Vitamin C Oil Serum" protects the skin from harmful environmental influences, strengthens, firms, and smooths."

"Facial Cupping, i.e., cupping therapy, increases blood circulation and lymphatic flow - the skin becomes firmer and more radiant. How does it work? Apply a little oil to the face, place the cups, let them suction, and pull them from the center outwards."

Recommended for Ayurveda Home Spa.

"For an upgrade of your beauty routine, there's the brush with copper bristles, which is gently guided over the face without too much pressure. The task of the Ionic Facial Brush is to exfoliate the skin, stimulate blood circulation, and energize it thanks to negative ions."

"The highly concentrated bakuchiol facial oil from the self-care label ruhi nourishes the skin with one percent bakuchiol. With regular use, fine lines and wrinkles can be visibly reduced and the body's own collagen production activated."

"The highly concentrated bakuchiol facial oil from the Berlin beauty label ruhi is one of its most popular products. It is suitable for all skin types and is based on high-quality, purely plant-based organic active ingredients. [...] The retinol alternative bakuchiol simultaneously counteracts the aging process of the skin, improves its structure, and reduces wrinkles."

COSMOPOLITAN | The Ionic Dry Body Brush | May 2022


"The classic cupping therapy is a time-tested healing method from Chinese medicine and is said to free the body from unwanted toxins."

"These 12 highlights bring the microbiome into balance."

"The Bakuchiol Oil Serum from Ruhi, firms with bakuchiol from the Indian Babchi plant."

"Fermented ingredients are totally in demand due to their intensive effect. They penetrate deeper, have an antioxidant and healing effect."

"According to current studies, bakuchiol is as effective as retinol, but it does not irritate the skin and is also very well tolerated by sensitive skin. You can also start with higher dosages like 1% immediately, without the skin having to get used to the active ingredient over a longer period of time."
In addition, bakuchiol does not make the skin sensitive to light and can therefore also be used during the day. Ideal for summer or as a gentle introduction to retinoids later on. "Bakuchiol is also purely plant-based and can therefore be used in pure natural cosmetic products," Hekmat adds."

"[...] that's why I was still looking for a nourishing, hydrating serum for the morning. And that's exactly what I found in Ruhi's Probiotic Hyaluronic Serum. My skin is buttery soft, the serum doesn't stick, absorbs quickly, and nourishes wonderfully. And I will use every last drop of the small amount left in the bottle."

"The care protects, firms, brightens pigment spots and makes the skin glow again. How? With 15 percent vitamin C content (protects against UV damage), blood rain algae (protects against free radicals), organic Gotu Kola (promotes collagen formation), organic ginkgo (has an anti-inflammatory effect), vitamin E in plum kernel oil and squalane from sugar cane."

"ruhi's Bauchiol serum was one of my first staples in the bathroom for months and I was already blown away by the instant effect you could see after usage."