BEKANNT AUS






High-performance bio-active skincare designed to deeply nourish, regenerate, balance and protect sensitive skin types. Always organic, natural and vegan.
Bestseller
Highest organic quality
Optimal slow-ageing effect
Ideal for sensitive skin
100% natural plant power
Our high-performance organic skincare is formulated with high-quality, cold-pressed oils, plant waters and highly effective plant-derived actives in scientifically recommended and transparent concentrations — without water, cheap fillers and oils, fragrances or alcohol.


About ruhi
Meaning soul and essence in the Persian language, ruhi embraces the stripped-back spirit of mindfulness and minimalism. Containing the bare essentials for skincare, our formulas combine ancient knowledge of powerful, bioactive medicinal plants with innovative biotechnological processes to deliver natural and visible results.
Unique in their concentration of 5 -10 hero ingredients, our products are led by scientific efficacy at every level. From antioxidants that protect the skin to adaptogens that have been shown to regenerate from within, ruhi stands for holistic slow aging and a balanced approach to beauty.
Protect the skin from signs of aging, strengthen and balance its barrier while promoting cellular regeneration with a collection that’s 100% vegan, natural (82 - 98% organic), and cruelty-free. Ultra-gentle to the skin, ruhi also completely avoids synthetic ingredients, fragrances, drying alcohols, unnecessary fillers and essential oils (for the face).
Together with our tools crafted from natural materials, this makes the perfect foundation for transforming your routine into a powerful self-care ritual that will not only make your skin glow but encourage a restoration of inner peace and equilibrium.
„A game-changer in your skincare ritual!“
British VOGUE about the BAKUCHIOL OIL SERUM

NO. 1 THE 5 BEST PRODUCTS WITH BAKUCHIOL: "With regular use, it visibly reduces fine lines and wrinkles and activates the body’s own collagen production."
ELLE Germany about the Bakuchiol Oil Serum

„Das Produkt ist großartig. Meine [Akne-]Narben sind deutlich zurückgegangen und meine Haut ist viel softer und ebenmäßiger geworden. Ich bin ganz großer Fan!“
Elina, Beauty Blogger Bareminds.de über das Bakuchiol Oil Serum

„I highly recommend ruhi's Bakuchiol Oil Serum as a plant-based alternative to retinol.“
Dunja Kara, Organic Beauty Coach @ CleanMyRoutine about the Bakuchiol Oil Serum

"ruhi’s Bakuchiol serum was one of my staples in the bathroom for months and I was already blown away by the instant effect you could see after usage."
Julia Knolle, Co-Founder Hey Woman! about the Bakuchiol Oil Serum

"After a week I've finally seen some improvements on 3 hormonal breakouts that seem to not want to dissapear from my face ever!"
Margherita, Editor GRAZIA Italia about the Bakuchiol Oil Serum.
