ruhi stands for innovative slow-aging skincare that combines the power of adaptogenic plants with nature-identical high-performance active ingredients from the latest skin research. Our formulations are specially tailored to the needs of demanding skin and intensively protect, nourish, and regenerate it. They are organic, natural, vegan, and particularly well-tolerated – for radiant and healthy skin at any age.
All active ingredients in ruhi products have demonstrated their exceptional slow-aging efficacy in scientific studies at the concentrations used. We combine bioactive adaptogens like bakuchiol with highly effective, nature-identical active ingredients like retinal. This way, you never have to choose between nature and efficacy again.
Our formulas are particularly gentle, strengthen the skin barrier with skin-identical lipids such as squalane, and provide intensive moisture – free from fragrances, drying alcohols, and critical synthetic ingredients.
Our skincare is not only natural but predominantly based on certified organic ingredients. Instead of water as a base, we use bio-based squalane, cold-pressed organic active oils, and high-quality organic plant juices – for maximum purity and effectiveness.
Das Gesicht wirkt definierter, das aufgeschwemmte Gefühl ist weg und das Öl bewirkt einen tollen Glow. Super einfach in der Anwendung.
Ich bin total begeistert von den Ruhi Körperbürsten!
Ich habe bereits verschiedene Körperbürsten getestet, aber diese finde ich wirklich perfekt geeignet. Sie liegen angenehm in der Hand, fühlen sich hochwertig an und haben für mich genau die richtige Stärke: aktivierend, aber nicht unangenehm.
Schon nach der Anwendung fühlt sich die Haut glatter, frischer und wunderbar belebt an. Für mich sind die Ruhi Körperbürsten ideal, um die Durchblutung anzuregen, die Hautpflege zu unterstützen und sich einen kleinen Wellnessmoment im Alltag zu schenken.
Für mich eine absolute Empfehlung – die besten Körperbürsten, die ich bisher getestet habe!
Super angenehm auf der Haut und spendet viel Feuchtigkeit, ohne zu glänzen
Das Serum überzeugt mich aufgrund seiner angenehmen leichten Textur, die ein angenehmes Hautgefühl hinterlässt und meine Haut optimal mit Feuchtigkeit versorgt. Auch optisch finde ich die Glasflasche mit der Schriftgestaltung sachlich und elegant.
Unkompliziert in der Anwendung, genau die richtigen, wenigen Inhaltsstoffe und sehr wirksam, ich bin glücklich 😍
Volle Zufriedenheit
Schnelle Lieferung
Gute Qualität
Lässt sich super auftragen. Die Haut bleibt den ganzen Tag gut befeuchtet. Über Nacht hat man morgens eine schöne weiche Haut. Empfehlenswert.
Sehr angenehmes Serum, das meine sehr trockene und reife Haut wunderbar mit Feuchtigkeit versorgt. Fühlt sich ausgesprochen gut auf meiner Haut an. Und es verursacht keinerlei Rötungen oder Unreinheiten. Meine sehr sensible Haut verträgt es hervorragend. Danke für dieses tolle Serum
Leicht auf der Haut und dennoch nährend und unfassbar angenehm.
Fühlt sich sehr gut auf der Haut an und hinterlässt schönen Glow.
Haut hat sich verbessert
ruhi means soul and essence in Persian. Our organic active skincare combines both: it is created with mindfulness and reduced to the essentials.
ruhi is holistic slow aging with innovative bioactive ingredients such as adaptogens, antioxidants, and probiotics, which have been proven to regenerate, balance, and specifically protect the skin from premature aging.
With 5-10 hero ingredients in each product, we rely on a minimalist approach with scientifically proven efficacy for each ingredient. Our skincare is natural, organic, vegan, and ultra-gentle on the skin - completely free of critical synthetic ingredients, fragrances, essential oils (in facial care), or drying alcohols.
"When I got pregnant, I was looking for a natural alternative to my slow-aging skincare, but I couldn't find highly effective and low-irritant natural cosmetics that used ingredients with scientifically proven efficacy.
During my research, I came across the plant-based ingredient bakuchiol, which in studies achieved the same fantastic slow-aging effect as synthetic retinol.
This was the impulse for my natural and highly effective skincare line. Thus, ruhi became one of the first natural cosmetic companies to use bakuchiol – and the ruhi Bakuchiol Oil Serum became a real game-changer."
Britta Hekmat, Founder of ruhi
In our unique formulations, we combine bioactive medicinal plants and adaptogens with scientifically proven efficacy with nature-identical high-performance active ingredients from modern skin research.
As the base for our serums, we use skin-similar lipids such as bio-based squalane, high-quality, cold-pressed organic oils, and organic plant hydrolates instead of water.
We also forgo cheap fillers and oils, essential oils, fragrances, drying alcohols, and critical synthetic ingredients. This makes our products not only highly effective but also particularly well-tolerated.
“"A game-changer in your skincare ritual!"
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“"Editor's Favorite: Mineral SPF without White Cast"
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“"BEST BAKUCHIOL SERUM: With regular use, fine lines and wrinkles can be visibly reduced and the body's own collagen production activated."
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“"ruhi's Bakuchiol serum was one of my staples in the bathroom for months and I was already blown away by the instant effect you could see after usage."
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“"The product is great. My skin has become much softer and smoother. I'm a huge fan!"
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“"My favorite ritual! My skin feels smoother, wrinkles and lines are diminished, and I often get compliments on my beautiful glow."
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“"I highly recommend ruhi's Bakuchiol Oil Serum as a plant-based alternative to retinol."
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