Skincare Rituals for Healthy and Glowing Skin

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Holistic Slow Aging

Meaning soul and essence in the Persian language, ruhi embraces the stripped-back spirit of mindfulness and minimalism.

Containing the bare essentials for skincare, our holistic formulas combine ancient knowledge of powerful, bioactive medicinal plants and adaptogens with innovative bioactive ingredients to deliver natural and visible results. Unique in their concentration of 5 -10 hero ingredients, our products are led by scientific efficacy at every level.

Protect the skin from signs of aging, strengthen and balance its barrier while promoting cellular regeneration with a collection that’s natural (82 - 98% organic), microbiome-friendly and vegan.

Together with our tools crafted from natural materials, this makes the perfect foundation for transforming your routine into a powerful self-care ritual that will not only make your skin glow but encourage a restoration of inner peace and equilibrium.

Skincare

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Dry Brushing

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Crystal Rituals

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„A game-changer in your skincare ritual!“

British VOGUE about the BAKUCHIOL OIL SERUM

NO. 1 THE 5 BEST PRODUCTS WITH BAKUCHIOL: "With regular use, it visibly reduces fine lines and wrinkles and activates the body’s own collagen production."
ELLE Germany about the Bakuchiol Oil Serum

„This product is amazing. My [acne] scars have been reduced significantly, and my skin has become much softer and more even. I'm a big fan!“

Elina, Beauty Blogger Bareminds.de about the Bakuchiol Oil Serum

„I highly recommend ruhi's Bakuchiol Oil Serum as a plant-based alternative to retinol.“

Dunja Kara, Organic Beauty Coach @ CleanMyRoutine about the Bakuchiol Oil Serum

"ruhi’s Bakuchiol serum was one of my staples in the bathroom for months and I was already blown away by the instant effect you could see after usage."

Julia Knolle, Co-Founder Hey Woman! about the Bakuchiol Oil Serum