Vegan & cruelty free

100% natural | 98% organic

Made in Germany

INGREDIENTS: Squalane**, Punica Granatum (Pomegranate) Seed Oil*, Bakuchiol, Helianthus Annuus (Sunflower) Hybrid Oil*, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Curcuma Longa Root Extract*

** made from 100% certified organic Sugarcane

* certified organic


Britta, founder of ruhi:

“When I came across Bakuchiol while looking for a natural alternative to my skincare ‘Holy Grail’ retinol, I could hardly believe it: this purely plant-based ingredient is supposed to improve the complexion just as effectively as retinol – and all without the known side effects of retinol.

The best part: Bakuchiol’s retinol-like effect has been proven by several independent studies. At that time, to my surprise, there were only a handful of products with Bakuchiol. Since these did not completely convince me, I made the decision to create the perfect Bakuchiol serum myself: 100% natural, minimally formulated and highly effective!”


British Journal of Dermatology: Assessment of Topical Bakuchiol and Retinol for Facial Photoageing, 2018.

Heike Käser, Naturkosmetische Rohstoffe: Wirkung, Verarbeitung, kosmetischer Einsatz, 2019.

Leitlinie der GD Gesellschaft für Dermopharmazie e. V.: Dermokosmetika gegen Hautalterung, 2017.