The Bakuchiol Oil Serum

€340 / 100ml

including taxes plus shipping





This 100% natural, minimally formulated oil serum is a real multi-tasker, just like you! It is effective like a serum and nourishes like an oil.

It contains the botanical active ingredient Bakuchiol, which, according to current studies*, is just as effective as retinol, but without any skin irritation.

Bakuchiol is obtained from the Indian Babchi plant and has long been used in Ayurveda and Traditional Chinese Medicine (TCM).

Quantity: 10 ml/ 0.3 fl oz


Stimulates the skin’s natural repair mechanisms and helps repair fine lines, wrinkles and sun damage.


Soothes inflammation, reduces blemishes, supports a healthy microbiome, and balances the skin.


Promotes collagen production and increases elasticity as well as firmness of the skin.




Bakuchiol has been shown to stimulate collagen production, reduce wrinkles and fine lines, and improve the texture and firmness of the skin.

It is obtained from the Indian Babchi plant and has long been used in Ayurveda and in Traditional Chinese Medicine (TCM).


Bio-based squalane sustainably sourced from sugarcane is the ideal basis of our serum. It provides the skin with intensive moisture and essential fatty acids while making it ultra-soft and dewy. Our squalane is a certified organic ingredient and supports a healthy microbiome. Squalane oil is light, non-greasy and absorbs quickly.


Exquisite, cold-pressed organic pomegranate oil stimulates cell renewal, balances natural oil production and has a strong antioxidant effect. It is particularly rich in punicic acid, a rare, unsaturated fatty acid that has exceptionally high antioxidant properties. The red fruit has played an important role in Persian beauty rituals for many centuries.


Turmeric extract prevents inflammation and soothes the skin. Turmeric is one of the most important medicinal plants in Ayurveda.


Natural vitamin E strengthens the skin barrier and protects against free radicals. At the same time, our high-dose vitamin E acts as a natural preservative and keeps our oil fresh for a long time.


Our Bakuchiol Oil Serum combines ancient knowledge about powerful medicinal plants with active ingredients from modern natural cosmetics.

  • 100% natural und 98% organic ingredients
  • Innovative slow aging formulation
  • Anti-inflammatory and microbiome-friendly
  • Suitable for all skin types, perfect for dry, mature, sensitive skin that is prone to blemishes
  • Formulated with scientifically proven ingredients in optimal concentrations
  • Without fillers and water, contains only high quality, effective ingredients
  • Free from essential oils, alcohol, synthetic colors, fragrances and preservatives, microplastics, mineral oils, silicones and parabens
  • Naturally stable formulation without preservatives
  • Vegan and cruelty free
  • NEW: almost plastic-free packaging with 100% recyclable glass bottle, silicone dropper with aluminum ring (there is only a small plastic element inside the dropper).

*Study by British Journal of Dermatology from 2018: Assessment of Topical Bakuchiol and Retinol for Facial Photoageing.


Vegan & cruelty free

100% natural | 98% organic

Made in Germany

INGREDIENTS: Squalane**, Punica Granatum (Pomegranate) Seed Oil*, Bakuchiol, Helianthus Annuus (Sunflower) Hybrid Oil*, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Curcuma Longa Root Extract*

** made from 100% certified organic Sugarcane

* certified organic


Squalan (organic based)

Obtained from organic sugar cane. Natural component of the skin's own protective mantle in the form of squalene, protects the skin from moisture loss. Proven to strengthen the microbiome.

Punica Granatum (Pomegranate) Seed Oil (organic)

Cold-pressed organic active oil. Stimulates cell renewal and has a strong antioxidant effect.


1%, natural plant extract, stimulates collagen production.

Helianthus Annuus (Sunflower) Hybrid Oil (organic)

<1%, organic sunflower oil in which turmeric extract is dissolved.

Oil from the seeds of a sunflower hybrid rich in oleic acid, which is different from ordinary sunflower seed oil in the amount of this fatty acid.

Tocopherol // Vitamin E 

Natural antioxidant. Strengthens the skin barrier.

Helianthus Annuus (Sunflower) Seed Oil

<1%, sunflower oil in which vitamin E is dissolved.

Curcuma Longa Root Extract* (organic)

Organic plant extract. Has an anti-inflammatory effect.



98% of the ingredients come from sustainable, certified organic agriculture. The basis of our serum consists of squalane from sustainably grown sugar cane.


Our serums are manufactured in a sustainable factory specialized in natural cosmetics in Germany.


NEW: almost plastic-free packaging with 100% recyclable glass bottle, silicone dropper with aluminum ring (there is only a small plastic element inside the dropper).

Packaging cardboard made from 100% biodegradable, FSC-certified natural cardboard printed with environmentally friendly inks.


The Bakuchiol Oil Serum can be applied in the morning or evening:

  1. Thoroughly cleanse your skin.
  2. Moisten your skin with water or a mild toner such as rose water. The oil serum should be applied onto slightly damp skin, enabling it to best soak into your skin.
  3. Now apply 4 to 5 drops of the oil serum onto your damp skin.
  4. Massage the oil serum gently into your skin. After just a few minutes, the oil serum has completely soaked into the skin. Enjoy your silky-smooth and glowing skin!

Tip: You can also use The Bakuchiol Oil Serum as an active-ingredient booster. Just add a few drops of the oil serum to your favourite skincare product.

Unlike retinol, Bakuchiol does not make the skin sensitive to light. However, we recommend using sun protection as usual during the day.

Our oil serum is perfect as a base oil for Gua Sha or jade roller massages. It is also ideal for gentle post-treatment after face brushing.

Our Bakuchiol Oil Serum contains powerful active botanical ingredients in high concentrations. We therefore recommend that you perform a patch test before you incorporate the oil serum into your skincare routine. In this way, you can easily rule out an allergic reaction to one of the ingredients. Simply apply a coin-sized amount of The Bakuchiol Oil Serum to your cheek and wait for at least 24 hours. If redness or skin irritation occurs, you should not use the oil serum.

During pregnancy or breastfeeding, please discuss individually with your doctor whether a Bakuchiol-containing skincare product can be used.


When is the best time to use The Bakuchiol Oil Serum?

We recommend using The Bakuchiol Oil Serum as part of your evening routine, as it can optimally support your skin cell regeneration at night.

Can I also use The Bakuchiol Oil Serum during the day?

Yes! The Bakuchiol Oil Serum can be used during the day without any problems because, unlike synthetic retinol, it does not make the skin photosensitive.

In which step of my beauty routine do I use The Bakuchiol Oil Serum?

We recommend using The Bakuchiol Oil Serum within your evening routine after toner and water-based serums, such as a hyaluronic acid serum. This allows the oil serum to lock in the moisture previously added more optimally. There is no need to use a night cream afterwards, as the squalane contained in the serum is very rich and nourishing. The next morning you wake up with a radiant glow and wonderfully supple skin.

Is The Bakuchiol Oil Serum suitable for sensitive skin?

Yes, our Bakuchiol Oil Serum is ideal for sensitive skin. Unlike synthetic retinol, which can cause skin redness and flaking in high doses, the natural plant extract bakuchiol is very well tolerated even in high doses, such as the effective 1% concentration used in our serum.

In addition, like all our skincare products, The Bakuchiol Oil Serum is mildly formulated and contains no alcohol, preservatives, fragrances, essential oils or other potentially irritating ingredients. At the same time, our ingredients have been proven to strengthen the skin barrier, which is fantastic for all skin types, including those struggling with sensitivity. 

ruhi TIP: We always recommend testing a new skincare product on a small area of skin before adding it to your skincare routine. This way, you can easily rule out an allergic reaction to any of the ingredients.

Why do you use a clear bottle for The Bakuchiol Oil Serum?

Bakuchiol is an active ingredient that is stable even when exposed to light and oxidation. For this reason, a transparent glass bottle can be used without compromising its effectiveness. It’s also good to note that, unlike bakuchiol, synthetic retinol is very unstable and should always be filled in opaque vials.

If you have any further questions, please feel free to email us at We will try to answer your question as soon as possible.


Please discuss individually with your doctor whether a skincare product containing bakuchiol can be used during pregnancy or breastfeeding.

“When I came across Bakuchiol while looking for a natural alternative to my skincare ‘Holy Grail’ retinol, I could hardly believe it: this purely plant-based ingredient is supposed to improve the complexion just as effectively as retinol – and all without the known side effects of retinol.

The best part: Bakuchiol’s retinol-like effect has been proven by several independent studies. At that time, to my surprise, there were only a handful of products with Bakuchiol. Since these did not completely convince me, I made the decision to create the perfect Bakuchiol serum myself: 100% natural, minimally formulated and highly effective!”

Have fun with it, 


British Journal of Dermatology: Assessment of Topical Bakuchiol and Retinol for Facial Photoageing, 2018.

Heike Käser, Naturkosmetische Rohstoffe: Wirkung, Verarbeitung, kosmetischer Einsatz, 2019.

Leitlinie der GD Gesellschaft für Dermopharmazie e. V.: Dermokosmetika gegen Hautalterung, 2017.

Customer Reviews

Based on 16 reviews
Corinna Leidreiter
Sehr feines Öl

Hallo Britta,
ich habe sehr trockene Haut im Gesicht. Ich kann sagen, dass ich die letzten 5 Jahre ein Vermögen für Kosmetik ausgegeben habe, aber ohne Ergebnis. Das Öl-Serum hat eine sehr feine Konsistenz und hinterlässt einen schönen Glanz auf der Haut. Da ich es erst seit 2 Wochen nehme, kann ich bis heute nur sagen, dass sich mein Hautbild gebessert hat. Wenn es nun auch gegen Hautalterung wirkt, wäre ich sehr glücklich. Aber ich denke, da ist noch mehr drin. Ich werde es mir auf jeden Fall nachkaufen. Vielleicht in Kombination mit einem weiteren Produkt. Clarins, Shiseido &Co. können getrost in den Mülleimer wandern.

Melanie Peschmann
Tolles Beautyöl

Das Öl nährt meine Haut und gibt einen wundervollen Glow.


Das Bakuchiol Oil Serum ist ein großer Genuss für meine Haut und tut wahnsinnig gut 🙏🏻
Freue mich mehr von Ruhi kennen zu lernen!

Birgit Holzschuh
The Bakuchiol Ölserum

absolut top , das beste was ich je hatte !

Bakuchiol Oil Serum

Genial! Ich verwende das Serum seit 8 wochen und noch nie war meine Haut so perfekt gepflegt. Pflegt ohne zu glänzen, sparsam im Verbrauch, glättet die Haut und nährt sie. Minimaler Aufwand bei maximalem Ergebnis. Ich verwende das Bakuchinol Serum morgens und abends das Vit. C Serum. Das reicht meiner Haut. Noch nie war Hautpflege so einfach und Effektiv!

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